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Search Engine Optimization

 

Sofizar’s SEO Project Plan consists of the following steps.

      • Competitive Analysis
    • Locate competitor websites on major search engines: Google, Yahoo!, MSN
    • Study competitive Google Adwords / Overture / FindWhat advertisements.
    • Review source code for top ranking competitors.
    • Review inbound link popularity.
        • Keyword Research
        • Use competitor source code to begin developing master keyword list.
        • Implement keyword research tools: WordTracker, Overture suggestion tool.
        • Website Structural Enhancements
        • Review structure of website to make sure it’s simple and conductive to selling.
        • Search Engine Optimization (SEO)
        • Content Development: Use top-converting keyword phrases as the basis for search engine optimization (SEO)
        • Create and install meta tags for each relevant keyword phrase.
        • Rework existing website pages to make them search engine friendly.
        • Make sure website copy is benefit-driven with repeated calls to action.
        • Add  header tags, alt tags, keyword hyperlinks, etc.
        • Add new SEO friendly pages
          • Keyword-rich content pages
        • Site Map : HTML version and XML version for Google.
        • Link Campaign
        • Build Links page with relevant, non-competitive companies.
        • Reports of link exchanges maintained.
        • Ranking Reports
        • Generate inbound links reports
        • Review website traffic stats: unique visitors, top referring URLs, etc
        • Conversion Reports

Contact our Search Engine Optimization Experts to learn more.

 

 
 
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